Today @jokajokluxuryleather turns one year old! It’s been a rollercoaster 🎢 of a startup! Days we wondered if this was the right move!

Days giving up was better than facing the day! Days we won more than we expected! Days turned to months months turned to a year and looking back am shocked and happy!


WE BUILT A REAL COMPANY ON INSTAGRAM ALONE!! A company that employs 90% single parents, has gender balance in mind, believes in manufacturing 👩‍🏭 all its products in Kenya with a Kenyan workforce and Kenyan leather.

A company that has given a lot of ladies and men happiness in a bag! And given a mother who passed on a legacy and a daughter a real part of mama’s dream that she may one day inherit and build on even more!


We moved from Jokajok luxury bags to #ItsAjokajok and all because of Our beautiful IG family that’s been there thru the pain, the tears, the darkest hours the 1st with Jay the sickness, the magical moments & prayed with us, built us from the ashes and helped God give us some beauty.

You’ve been an amazing IG family some have become even closer than our own family.

Tedd Josiah


To John, Wicki, @nmusuva , Getty, Jacky and most of all my tough LITTLEST CEO! May the sky be the limit as we move into a new season as a team and grow the dream!

My IG family non of this would have been possible without you.
Non at all! And i pray God blesses each and everyone of you who has entrusted us as a brand with their money and carried their Jokajok with pride!


God bless you God bless our future generations and God bless Kenya 🇰🇪 #ItsAjokajok#jokajokluxuryleather#designedbyteddjosiah


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